Half a century of building the world's supply chains.
Founded on integrity. Built on trust.
In 1974, Kishan Bhatia laid the foundation of what would become a trusted and globally connected name in the building materials industry. What began as a modest venture was driven by a clear vision - to bridge international manufacturers with the rapidly developing construction markets of Dubai, the Middle East, and beyond through professionalism, reliability, and long-term partnerships.
Six months later, Gopal Bhatia joined the business, strengthening the company's foundations and helping expand its trading activities across the region. Together, they transformed a humble enterprise into a respected international indenting and sourcing company representing some of the world's leading manufacturers and mills.
From the very beginning, the company focused on two key principles - professionally representing global producers and consistently sourcing dependable, high-quality materials for the region's growing construction and industrial sectors. Over the decades, the company developed deep expertise across multiple product categories including wood products, steel, aluminium, MDF, galvanized steel, stainless steel, plywood, blockboards, and a wide range of industrial and construction materials.
What drives us forward.
Our Vision
- Our vision is to further strengthen our position as a trusted market leader by staying ahead of industry developments and continuously adapting to the changing needs of global construction and industrial markets. We are committed to offering high-quality products at competitive and cost-effective prices, supported by the highest standards of professionalism, reliability, and customer service.
- As we continue to expand into new markets across the Middle East and North Africa, we remain dedicated to providing personalized attention and long-term support to our valued clients and partners. We aim to further diversify and strengthen our global supply network by collaborating with both established manufacturers and emerging industrial leaders from around the world.
- With decades of experience in wood, steel, aluminium, MDF, galvanized steel, stainless steel, plywood, and industrial building materials, we strive to remain a dependable sourcing and indenting partner for customers seeking quality, consistency, and trusted global connections.
Representing the world's best manufacturers.
Today, the company proudly represents and collaborates with globally recognized manufacturers and industrial groups, including the Korindo Group, along with numerous large-scale mills, factories, and industrial partners across Asia, Europe, and other international markets.
With decades of industry experience, the company has built a strong reputation for connecting customers with reliable global supply chains, competitive sourcing solutions, and quality-assured products tailored to the evolving needs of the construction, infrastructure, manufacturing, and trading sectors. Its strength lies not only in the products it supplies, but also in the long-standing relationships, market knowledge, and trust developed over generations.
While the business has grown significantly over the years, its foundation remains unchanged: integrity in every transaction, transparency with every partner, and an unwavering commitment to delivering value and reliability to customers worldwide.